3 Types Of Automated Email Campaigns

Email Marketing

We can delegate basic tasks to automation and turn our efforts on what is essential.

However, you may be unaware that the same things that make your everyday life simpler also help your company run more smoothly and enhance your digital growth.

According to Epsilon, automated emails have a 152 percent higher click rate and a 77 percent higher open rate than all notifications. You are not maximizing your efforts if you do not use automation, particularly when it comes to email. Personalized and provoked emails are generated in response to a user’s action.

Welcome E-mail

Welcome emails are messages that validate a subscriber’s opt-in and welcome new customers.

The most basic form of automated email marketing is delivering a welcome email or a sequence of welcome emails. When someone subscribes to your blog or shop, the automated messaging you’ve set up will immediately begin delivering your welcome email sequence.

Onboarding E-mail

When someone buys your product or service, it’s a great time to start a user onboarding sequence.   Onboarding emails are excellent for describing product features and sharing secret benefits with new customers.

You can also use them to connect clients to support resources, training, or how-to posts for the best results, among other things.

Special Events E-mail

Sending messages on special events, such as birthdays and anniversaries, is another excellent way to establish rapport with your subscribers.

Emails with a personal touch have an open rate of up to 18.8 percent on average!

If you want to deliver messages based on customized events, see if your platform accepts custom values.

These are some of the most commonly used automated emails. If you want to make the most out of online marketing, sending automated emails can get you halfway there.